What it is and what it means for our customers

Last Updated: May 23, 2018

The European Union’s General Data Protection Regulation (GDPR) is perhaps the most expansive legislation governing the use of sensitive consumer data ever enacted.

Contrary to popular belief, just because a business is physically located outside the EU, it is not exempt from GDPR. Nor does the decision to cease selling products to EU citizens offer freedom from the regulation.

Bottom line—if you retain and process any Personally Identifiable Information (PII) from EU citizens, you are subject to GDPR. Given that PII under GDPR can be a website cookie or IP address, most online businesses will be subject to the legislation, regardless of physical location.

What does this mean for GrooveJar and GrooveJar customers?

Here we summarize the steps GrooveJar is taking to ensure full GDPR compliance on or before the enforcement date of May 25th, 2018. We offer a brief summary of the complex legislation. Lastly, we point you in the direction of additional resources that may be of use to you in your journey towards GDPR compliance.

Our Commitment to GrooveJar Customers:
What You Can Expect From Us: GrooveJar’s Road Map to GDPR Compliance: What Does GDPR Mean for Emails Sent Using GrooveJar? More Information and Resources on GDPR

Even before it officially goes into effect on May 28th, 2018, the GDPR is having a significant impact on how business is conducted online.

Designed to give EU citizens greater control and ownership of how their Personally Identifiable Information (PII) is collected, stored and processed, the GDPR applies not only to businesses physically located in the EU, but to any business that retains or processes the PII of EU citizens (or “data subjects”).

Given the GDPR deems both cookies and IP addresses to be PII, this means that most online businesses will be subject to the legislation.

Here is a brief summary of GDPR’s salient points: Recommended Reading

The GDPR is a complex, far-reaching piece of legislation that has implications for virtually all online businesses. Here are some additional resources from IAPP, DMA and Convert that go into further detail on important aspects of the GDPR.

We hope you’ve found this primer on the basics of GDPR helpful. Feel free to reach out to us directly if you have any questions on how your use of GrooveJar may be affected by GDPR.

For general questions about how GDPR impacts your business, it’s always best to consult with a legal professional in addition to doing your own thorough research.